Honest pricing. No surprises.
See exactly what every Ruka service costs in your region — and how we compare against the rest.
Ruka Hub — Solo
1 property- Airbnb + Booking.com + VRBO + Agoda + Trip.com + 400 more booking sites
- One calendar — no double bookings
- One inbox for all guest messages
- Automated guest messaging
- Review management
- Basic revenue reports
Ruka Hub — Multi
2–3 properties- Everything in Solo
- 15 message templates
- Standard revenue reports
Ruka Hub — Pro
4–5 properties- Everything in Multi
- Unlimited message templates
- Advanced revenue reports
- AI review response drafting
- Priority support
- API access
Ruka Listed — Essential
Booking.com listing setup- Full listing setup on Booking.com
- Rates and availability configured
- Your photos selected and sequenced
- Delivered in 48 hours
- 30-day support
- 14-day Ruka Hub trial included
Ruka Listed — Complete
Per platform · first 4- Full setup on every recommended platform
- Professional listing copywriting per platform
- Rates and availability configured
- Pricing analysis for your destination
- Delivered in 72 hours
- 60-day support (3 months Hub trial if 4+ platforms)
Ruka CoHost
Done-for-you management- We set up your listings on all recommended platforms at our expense
- Daily pricing management
- Guest message handling
- Listing optimisation & review management
- Ruka Hub included
- 90-day guarantee: earn more or we refund every commission
Setup cost recovery: we invest in your listings upfront. If you leave within 12 months, a one-time setup recovery fee applies — equivalent to what the same setup would cost via Ruka Listed. After 12 months, no recovery fee. We earn when you earn.
Ruka Direct+
Google Vacation Rentals + direct bookings- Listed on Google Vacation Rentals — appears in Google Search and Maps
- Guests book and pay directly — no OTA middleman
- Works alongside all your other platforms
- Available standalone or as an add-on to Ruka Listed
Ruka Protect
Coming soonYour guests pay a small waiver instead of a deposit. Your property is covered. You claim in minutes.
€3/night · €20 minimum per booking
Enable Ruka Protect in your Hub settings and every booking is automatically covered — across all connected platforms. Each guest pays a damage waiver at booking instead of a security deposit. No money tied up, no chasing refunds, no awkward conversations.
- Up to €1,000,000 in damage and liability coverage per stay
- Guest identity verified on every booking — ID, criminal database, fraud signals
- Claims submitted in minutes from your Hub — paid in 3–5 days
- Applies to all connected platforms automatically — one toggle, all bookings
- No monthly subscription. No cost to the host. Guests pay the waiver.
| Stay length | Guest waiver |
|---|---|
| 2-night stay | €20 |
| 5-night stay | €20 |
| 7-night stay | €21 |
| 14-night stay | €42 |
| 30-night stay | €90 |
Ruka Protect is powered by a trusted third-party protection provider. Ruka is a technology intermediary — not an insurer. Coverage terms, exclusions, and claim decisions are governed solely by the protection provider's Host Guarantee agreement. Learn more about coverage, exclusions, and how to claim →
400+ booking sites worldwide
Every Ruka Hub plan connects you to the global Channex network — instant two-way sync with Airbnb, Booking.com, VRBO, Agoda, Trip.com, Expedia, and 400+ other channels. One calendar. One inbox. Zero double bookings.
Ruka vs the rest
Honest, line-by-line. Approximate competitor prices in USD — check their sites for current rates.
| Ruka | Guesty Lite | Smoobu | Lodgify | Hospitable | |
|---|---|---|---|---|---|
| Pricing | |||||
| Monthly cost (3 properties) | €21/mo | ~$57/mo | ~$44/mo | ~$48/mo | ~$55/mo |
| Booking commissions | none | none | none | none | none |
| Free trial | 14 days | 14 days | 14 days | 7 days | 14 days |
| Booking sites | |||||
| Booking sites connected | 400+ | 100+ | 100+ | 100+ | 200+ |
| Agoda + Trip.com included | Partial | Partial | |||
| Unified calendar | |||||
| Two-way rate sync | |||||
| Guest communication | |||||
| Unified inbox | |||||
| Automated guest messaging | |||||
| Review management | Partial | Partial | |||
| Google Vacation Rentals listing | via Direct+ | Partial | |||
| Website | |||||
| Website builder | Direct booking page | ||||
| Services | |||||
| Done-for-you listing setup | Ruka Listed | ||||
| Fully managed service option | Ruka CoHost | ||||
| Built-in damage protection + guest screening | Ruka Protect | ||||
| Task management | Partial | ||||
| Built for 1–5 property hosts | Designed for this | Scaled down from enterprise | Partial Up to ~20 properties | Professional hosts and PMs | Partial Started small, moved upmarket |
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